Mobile Products Monetization

Now that users have your mobile product on their smartphone… how can you make money?

• Mobile Payments: sell goods and services within your app.
• Mobile Advertising: you know… push notifications and banners are OK, but how about getting smarter:
  • Georeferenced and geofenced notifications: whenever a user walks into the mall, let’s remind them about that coupon for an ice cream… why not?
  • X-to-Actions advertising: any action in the app can be monetized… if your app sends a tweet, that link and #hashtag can be yours… or if users are interested in that ad on TV or radio, the app can respond, send an SMS, and sell other value-added services.